I wasn't ready to invest in my business. I thought I was, but I wasn't actively investing. Not my time, not my energy, and certainly not my money. In order for your project to be able to succeed, it's going to take some serious dedication.
To say it's going to be easy would be a bold-faced lie. You're going to work, a lot. There will be moments where you realize it's 3am and you've been working all night, but you didn't notice because you were in The Zone ( I help my clients learn how to access their creative zone whenever they need it. So long, writers block!). There are going to be moments of "What the hell am I doing!?! Can I do this?". Those will happen, but the answer is yes, yes you can. Yes you will. And yes, the world needs you to.
By definition investing is putting energy into schemes, shares, property, or a commercial venture with the EXPECTATION of achieving a profit. I didn't understand the concept of investing before. I wore cheap clothes, ate food I didn't really want or like (ew, why!?!), and didn't prioritize my time intelligently because my fearful subconscious was telling me that by prioritizing my business, I was wasting my time. As a result I put $0 into my business, no coaching, no marketing. I put maybe 45 minutes a week into my business. I allowed everything else to take first place because I had convinced my subconscious that my unique project was a waste of time. I put in 1-2% , and I got back exactly 1-2%. I could not invest the time or money that myself and my business DESPERATELY NEEDED to succeed because I could not EXPECT miracles. As a result, my sense of self-worth was at a a fraction of where it needed to be, waning every single day, and why wouldn't it be? Everything else from covering a shift at work to doing the dishes my boyfriend left in the sink was prioritized over me.
The turning point came when I took out a loan for 12k, and invested in five months of high-level coaching for myself. It wasn't about the money. It was about stepping up for the first time in my entire life and affirming to myself and the world that I was worth it. That my life, my projects, my interests, and talents were unique, valid, and not only marketable, but in high demand. Since then I have become comfortable with traveling the world in style (Hanoi, Bangkok, Los Angeles, Toronto, Athens, Budapest) living in fabulous apartments, buying high quality clothes, food, and even cosmetics (hello Tom Ford lipsticks!) . I have been able to consistently maintain $8k-$20k months. I am honored to help my clients manifest this into their reality.
My 1:1 Coaching program is absolutely not for every woman. For women who don't know how to invest in themselves, this would seem completely impossible. A woman who doesn't understand investing would say no way they could spend $4000 on high-level coaching for themselves, they also can't buy organic food, get manicures, massages, or acupuncture regularly. Too expensive, right? If you don't know how to invest, this free four part audio training will help you no matter where you go, take it and share it please! It's been one of my most valuable lessons so far, I'm honored to share it.
The woman who my program IS for, however, knows that she is worth it. She knows that if she paid the same amount of attention to her project as she has paid to her boyfriends, friends, and jobs in the past, that it would be a guaranteed success. She knows that when she is determined, nothing, NOTHING can stop her. She knows it's going to be work, intense work. She knows that this project will fulfill her in the same ways people talk about how motherhood has fulfilled them. It's her baby, and finally now in her life, she is ready to put the undivided attention on what matters the absolute most to her. She knows that she will do whatever it takes to make this happen. Maybe she's got to take out a line of credit, so be it. She will make it work. No matter what.
My client knows that signing with me is the first step towards launching her business. This is the news she's been waiting for.
Consider this the sign you were waiting for.